The most coveted fashion event, Lakme Fashion Week, will be held digitally this year. In a recent announcement, it was revealed that the event will be held online in October. That is not all, the show will also be a season-fluid edition.
The official account of Lakme Fashion Week took to Instagram to share the great news. They posted a video, that was a coalition of moments from the past fashion weeks, with the caption, “Introducing Lakmé Fashion Week’s first-ever digital & season-fluid edition. Coming soon to a screen near you (sic).”
The Instagram account also revealed the dates of the show in another post. The show will be digitally organised from October 21 to 25. They captioned the gram, “Catch the most celebrated fashion event of the year, in an all new digital avatar from 21st to 25th October. Stay tuned for more (sic).”
According to PTI, the event will be held on a specially created high-tech virtual platform. In a statement, Ashwath Swaminathan, Head of Innovations at Lakme said, “With the first-ever digital edition, Lakme Fashion Week will be reinvented to continue to enable the business of fashion, create new experiences for audiences and put the spotlight back on the future of fashion.”